Aaron Bradley / Eamonn Glass


Semantics at Play: Electronic Arts’ Linked Data Journey

Millions of players consume or create content related to EA’s video games every day. For EA, managing this content using traditional content management systems and databases had become increasingly difficult. The environments in which this content was created, stored and consumed kept growing in number and complexity. EA’s ability to reliably connect individual players with the content that mattered most to them remained elusive.

In response EA has set about changing its approach to the creation, classification and distribution of digital content. This has entailed structurally modelling and semantically describing the content in EA’s ecosystem. This approach has allowed EA to forge an entity-based understanding of available content to provide the right information to the right player at the right time.

In this talk Aaron and Eamonn will describe how they were able to initiate this journey at EA, discuss challenges and how they overcame them, share initial learnings, and look at how linked data will play a key role in the EA player network.


Eamonn Glass
Director, Online Platform Strategy

Eamonn Glass has been leading teams at the intersection of technology, business and user needs for over 20 years. He has worked with start-ups and Fortune 500 companies in ecommerce, health care, business intelligence, retail, and utilities industry sectors. Eamonn now leads a team at Electronics Arts, merging his lifelong passion for gaming with his drive to create intelligent systems that deliver great customer experiences.


Aaron Bradley
Senior Manager, Web Channel Strategy

Aaron Bradley has been helping companies optimize their online presence for over a decade, including work in the ecommerce, education, publishing and entertainment sectors. A compulsive categorizer and one-time student of semiotics, Aaron's previous work as a web designer and technical services librarian have helped inform his approach to search engine and digital presence optimization, which has been increasingly focused on leveraging the power of structured data and knowledge graphs to help better connect businesses with their customers. 

Senior Manager, Web Channel Strategy / Director, Online Platform Strategy