Matthias Lichtenthaler


Contextualization and Analytics based on unstructured Data - Big Data for advanced organisations

• Big Data solutions typically focus on structured data
• But the majority of information contains unstructured data
• To utilized Big Data & Analytics for unstructured as well requires an innovative, extended approach – with the benefit of contextualizing structured data to enhanced the understanding of the user which consequences should be concluded from analytical reports (cue: Next Best Action)